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Red Cross Week campaigns – Victoria Watts Kennedy
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Red Cross Week campaigns

Red Cross Week is the Red Cross’ biggest annual fundraising drive. I worked on three annual Red Cross Weeks as the lead copywriter among a multidisciplinary team of designers, videographers, and digital and community fundraisers. This included developing campaign concepts and creating and editing materials for a variety of different channels including posters, website, video script and direct marketing.

I played a key part in the development of the successful One in a Million campaign where members of the public were encouraged to give one pound each of a £1 million target.

Red Cross Week A4 poster_pdf

Red Cross Week website

Red Cross Week website 2

I'm a multidisciplinary writer with over ten years' experience in journalism, copywriting, blogging and social media.

What can I write for you?