Red Cross Week campaigns
Red Cross Week is the Red Cross’ biggest annual fundraising drive. I worked on three annual Red Cross Weeks as the lead copywriter among a multidisciplinary team of designers, videographers, and digital and community fundraisers. This included developing campaign concepts and creating and editing materials for a variety of different channels including posters, website, video script and direct marketing.
I played a key part in the development of the successful One in a Million campaign where members of the public were encouraged to give one pound each of a £1 million target.